The turn of the century was a good time for Northern California Energy Consumers thanks to the visionaries at Roseville Electric. Here you had a utility company that really wanted you to USE LESS ELECTRICITY! They knew that since demand was growing in California it would be a win-win for us all engage in what they called "Peak Load Shaving" -- using conservation and renewable energy to offset the peak loads that cause blackouts and brownouts and cost the state millions in lost revenue. Let us hope that during these dire times other utilities catch the green fever that Roseville was so good at promoting!
Solar Power isn't Feasible!
This cartoon was on the cover of the book "SolarGas" by David Hoye. It echoes the Sharp Solar slogan "Last time I checked nobody owned the sun!"
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